Walking Instagram
AR-mazing Fashion: Turning Individuals into Interactive Social Media Profiles
At its heart, "Walking Instagram" [Working Title] reimagines how individuals connect and share their digital identities in the physical world. Instead of passively scrolling through screens, individuals become active nodes in a real-world social network. Their clothing acts as a gateway to their online presence.
Art-Tagged Clothing
Fused cutting-edge Augmented Reality with seriously stylish clothes. These aren't just pretty pieces; they're packed with digital secrets, ready to be unlocked with a scan!
Integrated into the clothing's design are particular visual markers within the artwork; these are identifiable by an AR app and serve to trigger the augmented reality content.
His Outfit's Got Something to Say!
BAM! Someone spots his killer style, whips out the Walking Instagram app, and scans his apparel design. Suddenly, their phone springs to life with... HIM! A short, fun intro video where he can show off his personality, his passions, his latest masterpiece – whatever he wants!
Instant Social Superpowers
Forget actively hunting for connections. Just by being HIMSELF, rocking his Walking Instagram gear, he is a beacon! Passersby become potential new friends, collaborators, or just fellow awesome humans intrigued by his vibe.
How this Dawg works?
When a passerby with the "Walking Instagram" app scans the art-tagged clothing, it triggers an AR visual on their device. This visual presents:
Intro Video: A short, engaging video created by the wearer, serving as a dynamic introduction. This could showcase their personality, interests, creative work, or simply a friendly greeting.
Socials: Direct links to the wearer's social media profiles (Instagram, TikTok, LinkedIn, etc.), allowing for immediate connection and follow-up.
Scanned by Passersby: Passive nature of discovery: the wearer doesn't need to actively seek connections; their clothing acts as a beacon, inviting interaction from anyone who happens to be nearby and has the corresponding AR app.
Fosters Real-World Interaction and Collaboration
Breaking the Ice: The AR experience provides a natural and less awkward way for people to initiate conversations. Instead of a cold approach, the act of scanning and viewing the digital profile creates a shared point of interest.
Discovering Shared Interests: The intro video and social media profiles offer a glimpse into the wearer's personality, passions, and expertise. Passersby who resonate with this information are more likely to strike up a conversation.
Facilitating Collaboration: By making social and professional profiles easily accessible, "Walking Instagram" lowers the barrier to collaboration. Someone impressed by the wearer's intro video or intrigued by their social media content can quickly connect and explore potential joint ventures, projects, or simply shared hobbies.
Turning Everyday Encounters into Opportunities: Ordinary moments, like walking down the street, waiting in line, or being at a coffee shop, become potential networking and connection opportunities.
Personal Marketing Tool: The cool Walking Instagram logo is like a secret handshake from the wearer saying, "Scan me! I'm part of the fun and want you to see my profile!"
Target Marker Creation
Art Design created on Photoshop
Sublimation print on Polyester Fabric, Print sewn on Apparel
AR Creation
3D Models assembled in Unity to create a social media page
Video player panels created.
Social media buttons linked to social media url: Tap to redirect.
Vuforia - Target Marker imported into Unity
Copyrights
Assets
Music
Are you convinced I'm a great candidate? Contact me!
kwanadelene@yahoo.com
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